“Vaping is having an effect on smoking cigarettes in that it’s taking away from it. People are moving off cigarettes and moving onto vaping.”

In a detailed survey of individuals aged 16-25 across the UK, the majority of these people held the view that vaping reduces and not increases the possibility of leaning to smoking.

Dr Neil McKeganey, lead author of the research said “There was very little indication amongst the young people interviewed that e-cigarettes were resulting in an increased likelihood of young people smoking.” He went on to say “In fact the majority we interviewed, including those who were vaping, perceived smoking in very negative terms and saw vaping as being entirely different to smoking.”

In yet another interview, an 18 year old comments saying that “Vaping is having an effect on smoking cigarettes in that it’s taking away from it. People are moving off cigarettes and moving onto vaping.” Another young adult added, “I think if vaping becomes more common then smoking is going to become more uncommon because it’s the aspect of quitting. I think vaping will replace smoking”.

The most important thing to note is that the individuals of these survey comprised of all the segments, smokers, non-smokers, tobacco smokers and e-cigarette users, all viewed tobacco as “extremely harmful” and believed that vaping was a better and safer alternative.

Upon scrutinising a contrary viewpoint, a 19 year old said, “I think it’s usually people who are trying to stop smoking who vape. I mean there is the odd person who does it because it’s cool and that might influence them to want to try smoking, but I think on the whole it’s the other way round. It’s people vaping who have given up smoking.”

The fact that young people hooked on cigarettes are fed inaccurate perceptions about vapes that could result in persistent use of combustible tobacco irrespective of the fact that Public Health England concluded that vaping is 95 percent less harmful than conventional cigarettes.