The first Vape Expo is being held in the country on 9th & 10th September, 2017, at India Exposition Mart, Greater Noida. We have put together a list of 5 reasons why your brand needs to take part in this one-of-a-kind event this year.
Time for India is Coming Soon
In India, now is the time to join the vape revolution. While the current demand is lower than in other countries where this category has attained massive momentum, the time for India to reach a stage of rapid growth is arriving soon! This can be justified by the increasing numbers of vape shops and vapers in the country. The market has taken time to gain traction, since generally speaking technological adoption in India occurs on the slower strand as compared to the western world. This implies that while other markets have near reached maturity for e-cigarettes, India is still at it growth phase, and about to take off!
Indian Market Remains Untapped
Apart from limited brand familiarity of Joyetech and Eleaf, and a few others, there is no brand that has crafted solid market familiarity and preference. There is no market leader as such, leaving that position and the market largely untapped.
First Mover Advantage
The main advantage lies in the fact that if a brand moves into the market today, it can easily be a dominator before the market matures and competition intensifies. If one does not enter the market soon enough, then subsequently it becomes way more challenging to capture market share from already established players in the country.
Metro Cities Contribute to a Huge Market Share
Top 10 cities in terms of population are likely to generate >70% of total sales revenue for the category. A company focusing on these cities can see major traction when combined with smart advertising. This is different from a country where the target group may be more geographically scattered, and hence more difficult to tap into.
Minimal Legal Restrictions
Apart from 4 states, there is no restriction on e-cigarettes from any of the remaining 25 states. As the market develops, it is likely that the Government will regulate the industry, but that may take some time.